The discovery and development of new sounds and strong hooks.
Engineering the ideal beat, blend, and bang to match the voice with the track.
The business of making and marketing artists, venues, and events.
That perfect mix of music culture, inspiring audio, and true craft.
Seeking out the next hot lyric, the underground sound, and the unforgettable story.
Today I’m a sophomore at NYU’s Clive Davis Institute of Recorded Music, the woman behind the board, building the track, writing the hit. Tomorrow, I’m the one making the sound and marketing the creation that demands we sit up, lean in, and listen.